Most Inspiring Leader in Consumer-Focused Design, 2025 – United Kingdom
Billie Sharp is a visionary Creative Director, known for blending warmth, humour, innovation & purpose across industries that traditionally lack a human-first approach. At the creative helm of innov8 graphic design and Life Is Too Short Limited, Billie has redefined what it means to build businesses that care – not only about results but about real people, real stories, and real impact.
Billie’s dual focus on creativity and compassion sets her apart in both the design and legacy planning sectors. With a vibrant background in branding, marketing and user experience, her approach goes far beyond aesthetics. She builds brands and services that feel alive – designed to support, inspire, and empower.
As the Creative Director of Life Is Too Short Limited (LITS), Billie and the team help individuals and families across the UK make informed, life-loving decisions about Wills, Trusts & Lasting Powers of Attorney. The company is known for its colourful branding, inclusive ethos & values-led approach – challenging the outdated stereotypes around legal and financial planning.
“At LITS, we don’t believe in grey suits, jargon, or doing things the ‘traditional’ way. People deserve services that feel human – not heavy.”
Alongside this, her work through innov8 graphic design has earned widespread recognition – including being named Graphic Design Experts of the Year 2024 and 2025 – Berkshire, and winning the Client Service Excellence Award 2025. With a client base that spans startups, social enterprises, and purpose-driven services organisations, Billie leads with clarity, humour and heart.
With over two decades of industry experience, Billie has delivered standout branding and digital solutions for hundreds of clients, always with a focus on accessibility, user experience, and impact. Through Website Maximizer – her training platform – she educates entrepreneurs, business owners and corporate teams on the importance of Inclusive Optimisation: the balance of SEO, accessibility & empathy in digital strategy.
“Helping people in life and business through colour is my passion and I am so grateful that I have been able to make a career out of doing just that through innov8”
Her commitment to making complex services feel friendly has seen LITS shortlisted as one of only three finalists in the UK StartUp Awards 2025 – Consumer Services StartUp of the Year (South West). This recognition underlines her belief that business can be both profitable and profoundly personal.
Billie also co-runs Ladies Who Latte, a voluntary women’s networking organisation, helping thousands of women in business find support, collaboration, and community. It’s just one more example of how she champions inclusivity, integrity, and championing others in everything she does.
“I think experience brings you perspective, life is a series of choices and we only know what we know – So In a world with information at our finger tips we can learn what we don't know and always choose to to be kind”
At the core of it all is Billie’s unshakable belief that life is precious – and that good design, clear communication, and compassionate planning can make a world of difference.
Contact: Billie Sharp
Company: Life Is Too Short Limited & innov8 graphic design
Web Address:
https://life-is-too-short.co.uk
https://www.innov8gd.com
https://www.website-maximizer.com
