The Win Without Pitching Manifesto. By: Blair Enns

I forgot this until recently when Jon asked who we would like to hear speak at the next AdCon. So I'm posting it as a recommendation for all to see. Even if you decide to put pricing on your site, you can do it in a way that is based on guiding the viewer to the choice you would prefer them to take. I hope it does for you what it did for me. It changed my thinking and made me receptive to Jon's high-ticket pricing model.

Most importantly, it reminds us that pricing by value rather than the hour is a win-win for both parties because the client gets the best value for their money, and we get a fair payment for our work, knowledge, experience and creativity without giving it all away in a pitch, to be taken elsewhere for someone else to do!