AI search has changed things, but don't panic!
No, Google is no longer just a list of links. Yes, Generative Search does give an answer to the question right there in the search. Yes, people are using other engines, like ChatGPT to do their searching.
BUT, the principles of being found in search have not changed. What you need to do has not changed!
I am so fed up of the scare mungers jumping on every advancement and using it as a way of scaring people into paying for services that they don't understand. Only to leave them feeling more confused as to what they did for them and what they need to do going forward.
ChatGPT, Perplexity, Google AI Overviews. People are getting answers, not just results. But your website can still be the source and credit of that answer.
IF you have made sure your website consistently speaks the language of the very people you want to find you in the search.
What we put on our websites has always needed to answer those questions, what has changed is how people are asking them.
Even back as far as 'Ask Geeves' we've been able to ask questions in search engines but now people are seeing Google as having a little robot person in there, so they are framing questions in whole sentences and using relaxed, natural language instead of listing search terms they think might find the answer they are looking for.
This shift has seen a change in the kinds of pages making their way to the top of search results. For example – one of your blog pages might now be getting more visits than your service pages. This is because the language you use and the way you frame it in a blog is more relaxed and conversational. It also means that 'long tail keywords' (i.e. phrases like 'how to get my website found in search' instead of 'website-seo') are being used more frequently.
What this actually means is that you have more opportunity now than ever to make your website the most powerful and hardworking asset in your business.
With FAQs and conversational content you can answer those direct questions. Perhaps include your top 3 most relevant FAQs on each service page. You can add blogs to your site that discuss the same things your potential customers are talking about. You can head off objections ahead of time and basically give as much information as possible to your site visitors so they can make informed decisions, seeing you as the answer they are looking for.
Generative search is looking for direct answers to the search questions with validation of authority on that answer. If your website is a consistent and clear authority on your service it will be pulled to the top and credited as such. The human doing the search will then look for the validation of that answer in the credits and then be taken to your website.
It is then down to the user experience on your website that will determine if the human chooses to buy.
Inclusive Optimization teaches you to build for ALL search AND human visitors. Both. At once.
This training will leave you with a full understanding of how search works and what you can confidently spend your precious time on to have a postive and compounding affect on the performance of your website in organic search results.
AND quite crucially – if you use paid ads, Inclusvie Optimization will enable your ads to win the bid at a lower cost per click too!
Open now at www.inclusive-optimization.com/self-led
#AISearch #InclusiveOptimisation #SEO #WebsiteStrategy #DigitalMarketing #SearchEngineOptimisation
