Launch of New identity for The Real Business Club
Sometimes you want a new pair of boots or coat for work, just that touch of quality to really say something about you and your business. I visual token to refresh your message and show that you are serious about the work you do. Redesigning The Real Business Club's logo was a big joy for me because they really do help businesses get off the ground and to grow. That is the very thing I strive for at innov8 and it is where my job satisfaction comes from (Yes i'm one of those lucky few who loves her job).
With this logo I had a brief to keep the colour that already existed and find it a partner that worked with and complimented it. Now I could have surfed through the range of purples and pinks or experimented with jades and sea greens but in fact there was a more obvious solution that lay close by. The muddy kind of orange that existed with the FocusPort logo, also belonging to The Real Business Club, had the potential to be lifted with vibrancy and hew to make the crisp orange that you now see in both the logos. This also allows the colour to be used on it's own and still be strong, but also to be used with the range of greys that give depth to the content of the website without losing clarity for those with poor sight issues. However creative my designs may burst out of my mind I am never satisfied until they have a fully functional application. At the end of the day looking good might grab attention but it needs to be the right kind of attention.