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welcome to innov8 insights, updates and articles


A photo of Billie Sharp
A photo of Billie Sharp

In these posts, I hope to shed some light on some of the strategies and design processes that we undertake when we are working with our clients so that you can gain an understanding of what design is all about.

I do appreciate that Graphic Design, as a service, is hard to quantify if you have no experience of it. If there are subjects that you are not sure about and have questions about, then please do get in touch via our form at the bottom of the page.

I am happy to receive emails from you but hide the address in a form to avoid being spammed by bots. The form does come through to me though, so don't be concerned about where it is going.

I look forward to hearing any feedback you have. 

Kind regards

Billie Sharp - Graphic Designer and Inclusive Optimization Trainer




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Hay fever, pollen and allergies. Photo by Glenn Carstens Peters on Unsplash.
Have you ever noticed that on a hot day, you could have a completely carefree day without any symptoms of hayfever at all – only to find that when you come inside as the evening drawers in, you start sneezing like Mrs Popoff! It's ok it's not just you, and there is a simple explanation.
Cetirizine hydrochloride is the active ingredient in one kind and loratadine is the active ingredient in the other kind of hay fever tablet.
One for all the hayfever sufferers out there... I've recently had the same conversation with more than a few people about hay fever tablets and their effectiveness. It's made me think that it might be helpful to more than a few people to put together these hay fever top tips.  As a long-term sufferer, I have learnt the hard way and hope it will save you from having to suffer the miserable effects of an allergy that can really take the joy out of Summer, not to mention the battle to get on with daily tasks.
A story about inclusive optimization, written when prompted by Pinterest to tell my story.
Once upon a time, there was a talented individual named Billie Sharp who possessed an exceptional understanding of websites and search engine optimization (SEO). Billie had gained significant experience working with corporates and had even conducted website training for the Real Business Club. However, as time went on, Billie felt a burning desire to embark on a new journey and create their own teaching programs to assist businesses in maximizing their website's potential.
UK Enterprise Awards Nominee 2023 - Billie Sharp - SME News
How crazy is it that I received this nomination in February and naively never knew if it was 'real' or not? Before I accepted the nomination, I did some digging and asked some trusted colleagues. Even once I established that it was indeed a valid awards programme, It still never occurred to me to use it as a promotional opportunity!
Skyrocket your website SEO with foundations built for consistency
Agreed? Of course. If you built a house and decorated it with fancy wallpaper, flooring, furniture and blinds, but you hadn't made sure it was on solid foundations, you wouldn't be surprised that it takes extra effort, support and time and – not the least – money to keep propping up the walls and hoisting the roof back to the top.
I am posting this simply because I have no other way of getting the message to the intended recipient even though they have asked a question. One of my recent webinar attendees asked a question and I emailed him on the email provided but got this response: Delivery to the following recipients failed permanently: Reason: There was an error while attempting to deliver your message with [Subject: "Re: your question 'how do I find these sites' on the Inclusive Optimisation Webinar you recently watched."] ------ Hello
fake email address generator , Teleworm fake email generator explanation
Well, that's a first for me!  Fake email tails.I never knew you could create a totally anonymous and functioning email address to receive emails (but not send) to avoid spamming to your 'real' email address! 
Advert for Huxley Golf
I've worked with Huxley Golf for many years now and it's still nothing but a pleasure. We have templates set up that we recall and edit on request for their adverts. It's a system that works.  Huxley provides premier all-weather surfaces for golf. With corporate and individual clients their breadth of skills, knowledge and experience is phenomenal so you can imaging what an honour it is to work with them on their printed promotional materials. 
Logo design for Myca Palmer
I really enjoyed the whole creative process of this logo design for Myca. Having met Myca at Bracknell Ladies Who Latte, we met for a coffee and Myca shared her completely unique story with me and explained her vision for what she wanted to achieve. We then discussed all her likes and dislikes and ideas that she had visualised in her head. 
Tony Robins Disc Assessment for Billie Sharp
Um, sorry what was that now?  Following that question, on a business call tonight, I have just completed the 'Tony Robbins Disc Assessment' which categories you in one of four colour groups representing Dominance (red), Influence (yellow), Steadiness (green) & Conscientious (blue). It's actually quite interesting and potentially very useful when trying to empathise with my clients.  Here are my results...   An Overview of Your DISC Style

please teach me how to maximise my website.

"I manage my own website, but am unhappy with how it is performing in the organic search listings. I need it to bring me more leads by appearing in front of my ideal client at the right time."

"I've been stung before when it comes to SEO and am looking for an honest, reliable person to show me how to optimize my website properly."

"I want to maximize my website in a powerful and Google-friendly way – without being left to wonder what just happened."


don't be shy, we won't bite

I am delighted to have been awarded Graphic Design Expert of the Year 2023 for Berkshire!
I am delighted to have been awarded Graphic Design Expert of the Year for the second year in a row and across the South East of England too!